structured creativity

Structured creativity is a term I use to encompass three key areas of creativity: the processes, practices and behaviours that enhance creativity and innovation; the support structures, frameworks and circumstances that encourage creativity and creative endeavours; and the systematic application of creativity techniques and tools.

Contrary to popular belief, creativity is a skill that can be learned and improved upon through training and practice. Creativity is similar to other learnable skills and we can get better at it if we put conscious effort into it.

In a way, creativity can be seen as the ability to generate different ideas in any area or situation, and innovation is the successful implementation of creative ideas. So creativity can be seen as a prerequisite for innovation.

As organisations are increasingly becoming aware of the direct link between the creativity of their workforce and their competitiveness, enhancing the creativity and problem-solving skills of employees is becoming more and more important. As an employee or manager, having creativity techniques and tools at your fingertips will not only boost your work performance and career progression but also your self-esteem and confidence.

This research is investigating simple and effective ways for enhancing the creativity of individuals, groups and entire organisation. I am researching some creativity techniques such as TRIZ, Lateral Thinking and Synectics, as well as the psychological and organisational issues affect creativity and creative tendencies.

areas of interest


TRIZ is a Russian acronym which, when translated into English, means "Theory of Inventive Problem Solving". TRIZ can be seen as a collection of tools that facilitate creativity and innovation.

Lateral Thinking

Lateral Thinking is a way of creative thinking that was developed by Edward De Bono which is about conscious search for alternatives in any problem or opportunity situation.


Synectics encourages problem solvers to look at problem situations from different positions and perspectives, and to make connections and associations between different ideas and concepts. Synectics is particularly suited for group creativity, and it helps to build cohesive and empowered teams.

Are you interested in these research areas or their applications?

I would like to hear from you if you are interested in the research or applications of any of these techniques or other related techniques - whether you are a potential PhD student, a researcher, a lecturer, a company representative - please feel free to contact me.

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some interesting texts